If there is one guarantee in life it is that the mainstream gyms will be buzzing with new members who have promised themselves a healthier start to the year. The new year’s resolutioners. And their journey, hopefully, is a great one. I know lots of people who started a successful journey based on a new year’s resolution. But there are many who don’t have the same success. They give up. This message is for anybody who has just begun their journey and how they can stay on track.
It is common knowledge between Personal Trainers that the gym looks like this every new year…
The January Rush
Especially in the mainstream gyms, it can be difficult to get onto any of the equipment due to the influx of new members mixed with the regulars. The PT can spot the new member immediately. They flit from one machine to the other with little direction. Form, especially in the free weight section, can be erratic. But for the most part the new member will stick to machines.
The PT will begin to plant the seed that you might need their help. They might offer an induction or consultation straight away if they are pushy, but also a good PT will simply just be present to answer questions.
The February Frustrations
Despite January being great for the gym, it is not necessarily the best month for a PT. A new member won’t generally just sign up with a PT they’ve just met. Also, most people think that they can do it by themselves. After all, how difficult can working a treadmill be? But new members can have unrealistic targets and in no way is a treadmill (or any machine) the best place to start. Frustrations arise. They’re not seeing the results they expected.
Their gym visits become less regular unless, and this is where the patient PT reaps the rewards, the member asks for help, tips, advice and a price list.
The March Sleepers
A sleeping membership is a reference to a gym member who pays for a membership but does not attend its services. By march and the dust has settled, according to statists, about 18% of people paying for a gym membership become sleepers. They have lost motivation, got bored, found other interests or just found life getting in the way.
What To Do Before You Get To March!
* Seriously consider a good PT. They’ll stick out a mile. Watch their interactions with their current clients. Approach them for advice. They should give free advice without being too pushy. If they’re too pushy then they’re desperate for custom. If they say that they’re really busy but will try to find a slot for you then they’re lying. There’s always room for a new client. Some trainers also work online with clients without the face to face sessions. This works out cheaper but can be a good option because of my next piece of advice…
* The biggest reason for people quitting the gym is their motivation (or lack of it). A good PT should be able to give you the determination and motivation that you need. Almost every day they should be asking ‘how do you feel today?’ and tracking your workout progress, offering challenges and fun targets. You don’t need to see them in person for them to do that.
* But if employing a PT is still something that you don’t want to do then consider this quote from author Zig Ziglar…”People often say that motivation doesn’t last. Well, neither does bathing, that’s why we recommend it daily.”
You see, your motivation needs working on daily. Just because you ate the full box of Quality Streets on Christmas day and promised yourself a gym membership doesn’t mean you’ll give a shit come March. After all, there are 18% of gym members who don’t.
Every Sunday I would ask my clients to plan their meals and their gym visits for the week. Have they booked the classes they wish to attend? Do they have packed lunch ideas for work so that they don’t feel the need to stop off at Gregg’s or Maccy D’s?
Any of my clients who were having a tough time of it (everybody does, even professional athletes) I would ask them for their reasons why they came to me. In some way, it was a call for help. But why?
I’ve had just about every reason given to me over the ten years that I worked in mainstream gyms and online. From eating disorders, beating depression or self harm, a charity run and to making the next Olympics. Plus, there were many of my clients who simply wanted to feel better about themselves and feel that they were doing something proactive.
I would ask them to give themselves 5 minutes each morning as they open their eyes to think about these reasons. What would achieving their target for that day mean to them? How does it make them feel? What about not doing it? How does that affect their mood by the end of the day?
This ‘self assessment’ should be done daily. And with it we will find the reason why we do it. I love a workout, but I need my daily motivation too! I need to know my ‘why?’. I have two small children. I want to be healthy enough to see them grow up. I want to be active enough to play football with them and (in later life) my grandkids. My wife and I are starting up a new business in a different country. I need to be mentally strong for the challenges ahead and exercise keeps my focus. I want to look and feel good about myself and when I’m really old I want to be able to get out of a chair unaided. My motivation isn’t about staying alive so much as having a quality of life as I get older.
We will all have our reasons, but it’s remembering them and acting on it daily that will take you past March in the gym.
Good luck friends.

















