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Tag Archives: media
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A Subject That Always Sparks A Debate…
This week the UK government said that it wants to ban cigarette smoking in pub gardens, outside nightclubs and around children’s play parks. Now, it would be hard to find a reasonable argument for being allowed to smoke in or around a kids play park, but I’m not sure about elsewhere. Here’s what I think…
I am living in central Portugal. Cigarettes are still sold in cafe vending machines. Supermarkets have Tobacaria shops inside them and even cafe bars attached to them. Doing your weekly shop, stopping for a smoke while downing a beer or wine before loading your car and driving away is common.
I don’t smoke cigarettes anymore but do occasionally vape electronically in private. I haven’t openly smoked anything since becoming a dad and a Personal Trainer. Smoking while doing either of those jobs is not cool. But I don’t begrudge anybody else smoking. In fact, seeing people sitting around a table outside a cafe in Sertá, chatting and laughing in different languages makes me feel happy and truth be known, before I moved here, it was one of the images that I went to sleep imagining. The cafe music, the different languages and the server bringing out olives and wine on a sunny day, all under a cloud of Marlboro is all very European. That appeals to me.
Some of my best memories of holidays abroad haven’t necessarily been on a beach or doing karaoke at an all inclusive, but visiting an art gallery or castle in Europe. And it was always followed by sitting outside a cafe to talk about what I had discovered, either with my family or with complete strangers.
And although in the beer garden at Wetherspoons there was plenty of alcohol and smoking, I never did get onto the subject of how the Duomo bell tower was constructed with its customers.

Ah yes. Wetherspoons. Where you can openly shout about hating foreigners while drinking Belgian beer. After that, you can go for a Turkish kebab, watch American TV or cheer on a few Africans in your favourite football team on your Japanese TV while sitting on a Swedish sofa. In the morning, you can drive your German car and if you have an accident you will be seen by a Spanish nurse. Once you are better again, you can go back to Wetherspoons and shout about those ‘bloody foreigners’ in a building most likely to be funded by the European Union. Just remember to wipe your feet on the way out.
And before you start criticising me for being down on Britishness, Wetherspoons is and continues to be a very big factor in what is the cause of a loss of Britishness on the high streets. The Wetherspoons franchise has slowly dismantled the great British pub. You can’t get your piss stained peanuts from a bowl at the bar while drinking a pint of Best at the local Fox and Hounds anymore because Tim Martin came along with his cheap drinks and all day breakfast.
Traditional pubs are ceasing to exist anymore and for all we can blame smoking bans and energy costs, the fact remains that Tim Martin will always be able to make his food and drink way cheaper than Sandra the landlady at The Fox And Hounds.
‘But what about this new smoking ban, Shay?!’ I hear you all ask. ‘Surely it is better for our health and will be less of a burden to the NHS?!’
Smoking is not the number one factor in what causes the two most deadly killers in the UK (heart disease and Alzheimer’s). In fact, everything else they sell in a pub or nightclub are by far the major reasons. That all day breakfast? The Belgian beer or the pint of Best?
In 2022 there were just over 10,000 alcohol related deaths. Obesity causes 30,000 deaths each year. Food and drink related deaths are on the rise and will soon be above smoking related deaths in the years to come. I’m not saying that smoking is better, but it does seem to be the scapegoat when the government talks about unburdening the NHS.
When I watch UK TV I am bombarded by adverts telling me to eat fast food and drink alcohol. Not only is fast food or alcohol not banned but perfectly celebrated as the stuff we should be doing, promoted on national TV!
So eating and drinking crap in a pub is fine, but dare to step into its garden and light up a cigarette and you’re a pariah. You see, it makes no sense.
When I became a PT I wanted to give a different message to what I was seeing and hearing from mainstream gyms and media. It is also how I’ve continued to work at our health and wellbeing centre in Portugal. The misunderstanding from gyms and the media is that health and wellbeing is all about physical health and wellbeing. But I think a little differently.
If society (or your PT) is constantly berating your lifestyle choices such as what you eat, drink or smoke, then this is not going to be a positive contribution to your mindset or your life. You don’t employ a PT for them to tell you that lettuce is better for you than a pizza, or water is better for you than a gin and tonic. Nor should you employ a PT to tell you that not smoking is better for you than smoking.
Balancing these better for you things and the not as good for you things, for me, is the much better position to be in regarding our mental health. This, in turn, can contribute to a more active lifestyle and produce better physical results.
Smoking ten cigarettes a day instead of 20 is a fantastic start. Having a fortnightly takeaway is better than a weekly takeaway and drinking a few beers three nights of the week instead of five is going to positively impact you further.
No bans. No stress. No guilt. Just small things that we call balance.
So, my conclusion and my two penn’orth in the smoking debate is this…
Keep cigarettes, takeaways and alcohol and get rid of Wetherspoons. Society in the UK will seem like a much brighter place.

Let It Be
Today was another ‘lifestyle’ shoot with A New Life In The Sun. We decided on a trip to one of our favourite cafes, Cavalha, to get a few shots of us sipping wine and drinking coffee. The long coffee drink in Portugal (as opposed to the espresso shot) is called an abatanado.

It was also an opportunity to film along the Ribeira da Sertá, which is a stunning, clear river running through the centre of the town. We never tire of this part of Sertá. It’s where they held their four day Festa just a couple of weeks ago, it’s where the very safe play park is for the kids, it has cafes aplenty and it is the go to place for when Lou and I want to sit by the river after dropping the kids off at school. Many plans for the day have been drawn out sitting by the river before we head back to our property to begin work.
Lou and I haven’t managed that headspace for a couple of months now though. The boys broke up from school in mid June and they’ve still got 3 weeks left of their summer holidays. School summer holidays are long in Portugal. This will be fantastic when we are established, but this year has been tough to fully appreciate our times together.
Also, filming can become a long, stressful process too! Don’t get me wrong, it’s a box to tick in life. After all, ANLITS is the most viewed programme on Channel 4 in the UK and is repeated on various platforms. Last night I spoke to a previous contributor of the show who moved to Portugal to set up a glamping business on series 7. We agreed that while filming is fun and it will give a business much needed exposure, it can also take up a lot of time out of the day. And when there are the obvious pressures of starting a new life and business abroad to contend with, sharing an ultra stressful day with the world on camera can be difficult.
Our biggest stress at the moment is about getting our first booking for the holiday home. We recognise that we have missed most of the summer and people usually plan ahead when booking such places, so we’re hoping for scraps in September. But I refuse to become too anxious about this. We are brand new. It will take time for people to know that we actually exist. As long as we follow the process it will be fine.
I also appreciate the quote from writer Kahlil Gibran, who said,” Our anxiety does not come from thinking about the future, but from wanting to to control it.”
I much prefer to think about the future than become bogged down by past mistakes, but it is important to know that I can’t always control the outcome of the future. Sometimes, once I know that I have done my best, I just need to ‘let it be’.
I also remember the Field Of Dreams quote. “If you build it, they will come.”
Although I much preferred the Wayne’s World version!
The next planned filming is scheduled for our first guests arriving. ANLITS, if you’ve seen the programme, like to film this exciting and nerve-wracking occasion for the participants!
My hope is that this next filming won’t be too far away. After all, we’ve built it, surely they must come!

New Balls Please
Held like we’re holding the mixed doubles plaque at Wimbledon, here’s the sign for our Alojamento Local rental property that we need to display to show that we are a registered guest house!
And it feels like we’ve had a few epic matches to reach our finale, but we are officially on booking sites such as Expedia, Booking.com, AirBnB, Hotel.com and Holidu.
It’ll take time for the bookings to start coming as we are towards the end of this summer and most people have probably planned their stays already, but we’re still hopeful for September and the winter months. Also, it’ll be nice to receive bookings way in advance for next summer and prepare the rest of the business!
Indeed, we haven’t won any trophies yet. We’re just a couple of wildcards new to the circuit. But we usually do well when we support each other, making us a formidable doubles team, even if the odd racket gets broken through frustration along the way.

Getting Ready For A Photo Day And A Lifestyle Shoot
We’re having to get extra stuff done today. We have declared next Wednesday ‘photo day’, where we will take photographs of our Alojamento Local rental property and put it onto booking sites.
But there’s still a bit to do such as varnish and put up the furniture, sort out the decorative side of it and touch up any scuffs and scratches. There’s a stack of paperwork that needs doing too.
But tomorrow we aren’t able to do any of this due to A New Life In The Sun arriving for the ‘lifestyle’ shoot. This is the day Lou and I get to hold hands and skip along the beach while the kids splash in the river surrounded by a picturesque mountainous backdrop while being filmed for TV.
So far they’ve just filmed us clearing the forest, doing building work and generally getting stressed about timelines and budgets. So tomorrow will be nice to see a different side to us and the meaning of our move to Portugal. We want to work hard and be successful, but our family and quality of life is important to us and getting a reminder of that with occasions by a river beach or at a lively festa is integral to that.
But we’re obsessed with making this whole move work. Which means working harder than we’ve ever had to work, mostly done in heat I’ve never encountered before. If we want to enjoy more days at the river beach, then making the business a success is vital. The master plan unravels without it. And Ralph Waldo Emerson was spot on when he said,”Always do what you are afraid to do.”
Being afraid keeps me hungry. Less complacent.
So anyway, I’ll leave you with a few pics from today. It’s not the finished photos for the booking sites, of course, but it is starting to take shape!
Let me know what you think so far!






An Evening With Alan Sugar Or A Wild Boar?
If you say ‘wild boars’ often enough you begin to hear it in Simon Le Bon’s voice and finish the sentence with ‘never lose it’.
And that is what I do now everyday. I have Duran Duran’s The Wild Boys song permanently playing in my head thanks to the wild boar population in central Portugal.

Tonight is a fine example, but first I need to explain our house. Typically in rural Portugal, you have to go outdoors to go down the steps to the other indoor living areas. So our bedrooms, kitchen, dining area and bathroom are upstairs whilst the sitting room/lounge is downstairs.
As Lou and I were leaving the indoor area to go downstairs to watch TV, we heard what sounded like a snuffling sound and scarpering hooves. The creature (what we think was a wild boar) will have been startled, but Lou and I were panicked too! We quickly put on the outside light and used our phone as a torch. We couldn’t see anything.
We decided that we wouldn’t take our chances with a 200 kg wild boar in the vicinity so we went back inside. The Apprentice wasn’t going to be a big enough draw for us to chance making It to the sitting room!

And so that means it leaves me writing this little blog and Lou shouting the occasional wild boar fact at me as she researches wild boar on the Google thingy, hence the weight that I gave earlier.
Interestingly, wild boars never chose this way. Wild boars never close your eyes and wild boars always shine. Who knew?!

The Week That Was
As Zak, the camera man, mic’d me up and briefed Lou and I on the sort of questions he would ask once the camera started rolling, a million answers whizzed through my head.
I had prepared for this moment, after all I was a dedicated viewer of A New Life In The Sun after watching each series multiple times. I knew the sort of footage they were wanting.
And then the red light appeared on the camera as he asked, “So, why did you move to Portugal?”
“……………” The moments after that were a blur. Seconds felt like hours as I tried to find a word or two. I looked at Lou as she eventually began to answer.
My big TV moment flashed before my eyes as I nodded and agreed with Lou’s reply to the question.
I had answers to his question. Quality of life. New adventure. It’s a beautiful country. Good food. Sun. Brexit. Business opportunity. The answers were there! But not in that moment.
I did, however, pull myself together to film what was 9 hours of potential footage for the programme. By the end of the day It felt more natural. He will be filming until September by which time I fully expect that I’ll be such a professional in front of the screen I’ll be demanding 138 green seedless grapes and my fan letters to be left in my room each day.
But there’s important stuff to do. As much as the filming seems like it will be an enjoyable experience and the exposure for our business will be great once the show is aired, there’s 20,000 square metres of land to sort out. This includes three forests, two houses, multiple out buildings including a pig pen, chicken coup and other storage units.
It’s the forests that kept me awake last night though. Unkept, these can be dangerous when the really hot weather comes. Wild fires are frequent in the Portuguese countryside and can have devastating effects. I’ve already downloaded an app that tells me when a fire is reported and by how many of the bombeiros (fire department) are dealing with it.
By the end of April, landowners are legally required to have their land prepared for the summer. The government threatens fines of up to 10,000 euros for those who do not comply with the ‘land cleaning’ rules. Luckily, the local community is very helpful and knowledgeable at dealing with this issue and are wanting to offer their time and equipment to sort out the land for their new ‘estranheiro’ neighbours. After all, it benefits them too. They don’t need a city slicker from England like me causing any wildfires in the village!
The past week has seen lots of development on the cottage house. This will be rented out and with finances dwindling the finished article can’t come soon enough. If we can open for the summer season then that will be a welcome boost for our funds to be then able to continue the work on my gym studio, Lou’s therapy room and bar/patio area.
Zak, the camera man, will be back on Monday and Tuesday to follow us working on it all again. Hopefully I can hold it together and answer simple questions this time.
But for now I’ll leave you with a few more updated pics from the week that was.





Smoke And Mirrors
In light of the UK government’s recent announcement that they want to phase out the selling of cigarettes I thought that it would be remiss of me, as a fitness and wellbeing coach, to avoid the subject.
The problem is that when I proceed in talking about the UK’s current government on various platforms I can sense the ‘ban button’ being pressed.
However, I’m a fitness coach about to talk about smoking. I’m going to wholeheartedly agree with the government, right?
Well, no. In fact I find it a blatant attempt to gain votes in the next general election. The conservative government heavily relies on the older generation’s votes. And seeing as the over 65’s only make up around 8% of the smoking population it is bound to be a credible announcement to many of its potential voters. Especially when we are given the statistics on health related issues due to cigarette smoking and the burden this has on the National Health Service.
But hang on. Where do we draw the line here? According to NHS England the cost of smoking related costs to the NHS is £2.5 billion a year. Yet alcohol related illness costs £3.5 billion a year. And according to gov.uk, obesity costs the NHS a whopping £6.5 billion a year.
I think that we would all agree, these are serious issues in most western countries. Smoking, heavy drinking and obesity can contribute to ill health and therefore become a burden on the NHS in the UK.
As a fitness coach and as a father to two young boys, I would very much like smoking to be banned.
But as a realist I am going to aim for something different. I realise that there is a chance that my kids will try a ciggie with their mates and they probably drink alcohol before legal age. I don’t want them to, but if I manage the probabilities and potential outcomes then I think that I can navigate their moments of being pressured by their peers into exactly that, a kid trying to ‘fit in’ with their mates.
And when I consider all of the other stuff that kids can do to show off then trying a cigarette is the least of my concerns. Sex, class A drugs, bullying, dares along a rail track.
Blimey. If they just manage to throw a whity after trying a B&H then I’ll relieved!
I stopped smoking when I found out that Lou was pregnant with Jonas, so ten years ago. I regret smoking now and often think of the damage that I might have caused and how much money it will have cost. But I also remember sharing a cig with a friend who had just lost their dad. I remember the Cuban cigar on honeymoon as Lou and I lay on the Carribbean sand together. I remember making a few rollies for my bricky mates as we shared a banter over a lunch break. And I remember talking to total strangers in the rain outside a nightclub as we huddled together to try to stay dry before going back inside.
Now, I’m not condoning smoking, but I’m not going to condemn it either.
I grew up at a time when smoking was not just legal, but very much widely accepted. The adverts on TV, the daily newspapers and the magazines were ones which told us that smoking would give us a better social standing, greater health and a better life.

Although we now know this to be untrue, for those who have smoked cigarettes in the past we can perhaps see the benefits at the time. Whether to calm our nerves, to enjoy a moment with a cig and a cuppa, or as a social norm.

And if the media and the companies with their billions of pounds advertising campaigns are telling us that it is something that we should be doing, then it is perfectly reasonable to suggest that the pleasures of smoking cigarettes has been worming into our behaviour for centuries.
Indeed, the first cigarette ad campaign was in 1789 in America. How, then, are we supposed to just ban something that is so ingrained into our western society?

During PT consultations, clients would sometimes sheepishly tell me that they smoked. People seem to see me as a preacher for all things healthy. I’m really not. Like I say, I’m a realist. Rather than vilify them and tell them that they should quit, I ask them what steps THEY want to make to feel fitter, happier, healthier. Pizzas aren’t banned, wine isn’t banned, smoking isn’t banned. Not on my shift. My clients will make their own judgements on what they need to do in their own time.
If I were to start banning things from their life, they would do what many of us would do. Rebel. Us humans hate to be told what to do. We like to realise it for ourselves.
The bottom line is this…
I don’t think that banning cigarettes will make us or our children happier or healthier. I agree that certain products that we can legally buy should come with advisories, but allow us to make our own choices free of manipulating ad campaigns and I am confident that we can make good choices.
And if the parties that we vote for can be honest, then perhaps we can make better choices on voting day.
Don’t Just Believe Me! Do Your Research!
Early on in my Personal Training career I decided to stop certain weight loss claims to grab a potential client’s attention.
Things like ‘lose a guaranteed 5 pounds a week on my new weight loss plan!’ seemed tacky and tabloid. It’s also misleading.
I also felt that the magic pills and fad diet ads that cluttered my social media feed were damaging to our health and fitness goals. But if they make money from you, they will sell it. They will claim any benefit they can in order for you to buy that product. The regulations on such claims are virtually none existent.
Social media allows us as individuals and the companies that are selling a service, to say whatever we like. Ok. We might be fact checked or receive a three day ban for going against certain guidelines, but how many people are we able to reach before it is flagged as inappropriate or false information?
And giving out falsehoods can be profitable if your face fits. A TOWIE turned influencer can successfully promote the latest diet fad. An extra from Home Alone can encourage an attack on the US Capitol. Heck! Even Katie Hopkins and Billie Piper’s ex can get the British voting public to leave the EU and destroy the economy. All by using buzzwords, soundbites and propaganda.
It has happened long before social media of course. The written press has lied to not only sell questionable products, but fund German fascist regimes ( 1933,The Mail, Lord Rothermere) and criminalise the victims of a football stadium disaster (1988, Rupert Murdoch, The Sun).
And here’s a story that proves the lack of investigative journalism in the UK for the sake of a headline. A story was put out about an England football fan who was so worried about the risk of England failing in the 2006 World Cup that he had paid £100 to insure himself against emotional trauma. The story continued that, if he could provide medical evidence that he had suffered trauma, he would receive a payout of £1 million by a particular online insurance company.
UK tabloids ran with this story, of course, but it didn’t stop there. The Guardian newspaper and the Telegraph too! It even made TV and radio news from no other than ITV, Sky and the BBC. Yes! The BBC! So it must be true, right.
No.
With a quick Google check it was discovered that this guy had been involved in insurance stories before using the same company. One involving insurance on his mortgage and, remarkably, he was the same England football fan who had insured his mental well-being at the previous World Cup in Japan in 2002.
As it turned out, this guy was a marketing director who specialised in promoting web based companies. He had successfully promoted the online insurance company whilst proving that the media, including the UK’s national broadcaster, were lazy in their attempts to bring us factual news.
The health and fitness industry relies heavily on the media running these kinds of remarkable stories in order to get the word out that their product really works!
‘Gemma lost 6 stone by drinking apple cider vinegar!’
‘Bryan gained a six pack by eating fish and chips every day!’
‘Gaynor looks drop dead gorgeous in figure hugging dress after this six week nutrition plan!’
And even I’m a part of that. I appreciate you reading my articles, I really do, but don’t just take my word for it! If there’s something that resonates with you in a health and fitness blog then do a bit of research and find out if it is right for you. Are there any other experts out there that are backing up what I’m saying?
The bottom line is that you have to do your own research when it comes to stuff that you read and hear. You’ll get to know credible sources. You’ll be more confident getting your information from certain people or publications. Ask people that you trust in your own life. Once you have gathered the evidence then you can make more informed choices. And if it is anything to do with your health and wellbeing, then being armed with informed choices is super important to you.
