Kerching!!
Did you hear that? That’s the sound of another cheap gym selling cheap Personal Training.
I’m not surprised that, what was once a list of PT friends on my Facebook page, are now calling themselves Lifestyle Coaches, Personal Coaches, Health & Wellbeing Coaches and Holistic Wellness Coaches. Anything that avoids the term Personal Trainer.
From my experience the nationwide gyms are exhausting the term Personal Trainer, employing people ‘in training’ towards their qualifications and charging the gym member a small fee whilst paying their PT minimum wage. The experienced and savvy PT rarely charges by the hour, instead setting a price per week that includes session planning for the hour and other physical activities for their client throughout the week, messages and calls, nutritional guidances and (where necessary) emotional support. This means that their prices are higher than what the gym offers.
Sometimes I pop into the Poundshop to buy a dustpan and brush. Cheap and cheerful can be good! I’ll only be sweeping up guinea pig poo with it. It might not last too long, but hey, it’s a quid! But if I’m going to the gym because my doctor tells me I’m obese or because my sciatica is keeping me awake all night, cheap and cheerful isn’t good. Poundshop PT isn’t good.
It’s no wonder that many fitness professionals are staying clear from the PT tag.

It would be a very short PT session if I told someone how to lose weight. Eat less, move more is essentially what it entails. And I use weight loss as the example because around 80% of people who come to me have that goal. I’d gladly give that advice for free, I’d find a different career and the UK would be full of men with their shirts off in summer drizzling half a bottle of cooking oil on their six packs. But it’s much more complex than just eating less and moving more.
Even Sandra, who is shamed every week for not hitting her target at Weight Watchers knows this. Don’t you think she would be losing weight if it was so simple as eating less and moving more? She feels unsupported and frustrated going to an outdated dieting institution so she joins the gym and they offer her PT for £12 an hour. They sit her on an ab crunch machine and tell her to cut out every single bit of food that becomes comforting during her low times. The cycle continues.
Personal training should be the occasional call or message during the week asking how your client is. It should be giving advice on different ingredients and recipes to try. It should be about advice on how to schedule extra time for themselves away from the kids and work. It should be about creating accountability, setting achievable goals, producing consistent and relevant workouts, making exercise fun and being the one face in the gym your client can rely on.
Calling myself anything other than a Personal Trainer takes me away from the absolute joy of seeing a client accomplish their goal, whether it be a personal best or a longer term goal. Even online, when I get the bleep to inform me that another goal has been met I give a ‘yesss!’
It means a lot to my client so it means a lot to me.
I’ll never not be a Personal Trainer. So when I’m old and on my death bed put your ear to my mouth and you’ll hear my last breath be,”squats and deadlifts, squats and deadlifts”. And if you see Sandra, pass it on.















