It is totally understandable that a potential client tells me that their weight loss goal is (in this example) 15kg. It is their responsibility to tell me their ultimate goals.
But, in turn, it is also my responsibility as a PT to tell them that their immediate goal is to lose 1kg. It is my job to enable sensible (SMART) targets that are more achievable to them.
Specific to the client’s goals. Tracked to ensure Measurable outcomes. Attainable and realistic. Relevant fitness levels and lifestyle and setting a Time for each milestone.
It is said that 1kg of weight per week is a healthy amount to lose. Therefore, potentially one could lose 15kg in 15 weeks. However, focussing on the bigger numbers becomes a much more daunting prospect than focussing on the very first number. Weight loss is psychological.
What do I achieve from telling people “calories in/calories out”? This is just touching base with the facts. But ultimately it needs a psychological shift for it to become a success. Certain lifestyle changes need to happen. And a lifestyle can’t be changed in a week, but a 1kg weight loss can. Before we know it, week by week, positive lifestyle affirmations take place without any pain, restrictions or resentment and we get to 15 weeks. I allow for wiggle room. 2kg either way. We get a lifestyle change and a successful weight loss programme.
The picture below is of a bride to be who wanted to lose weight before her big day. We had 6 months to achieve her goal. Instead of thinking of a weight that she wanted to lose I asked her to improve her strength, stamina, posture and technique in the gym. I gave her little tweaks to her diet so her choices were healthier but she could still enjoy seeing her friends for an evening without feeling restricted on what she could eat and drink. She became more confident each week as she developed a routine around her busy home and work life and pretty much forgot about the numbers. She knew that she felt great and was getting stronger both physically and mentally. It became more than just numbers on a scale. As she walked down the aisle nobody would see a number. Just a strong, confident woman. I took care of the numbers so she didn’t have to.

She deserved more than to be a number and just giving numbers as targets would not do her or her big event justice and nor would it provide a lifestyle change that would promote adherence beyond that. Numbers provide analytics and statistics whilst action provides change. Saying that you would like to lose 2 and a half stone means nothing without a plan. I want a week in the south of France but it won’t happen without planning it.
The truth is that I have seen so many people lose weight only to put it back on. I suspect that they eventually reached a target with great willpower and motivation and that is credit to them. But willpower and motivation are fleeting emotions that last just weeks, days and sometimes only hours. Never rely on them. Emotions can become extremely strong and can work in your favour but are equally just as strong and potentially destructive. Emotional eating plays a huge part in weight gain. Exhaustion, loneliness, stress, depression are all factors is why we choose the comfort of food. Daily weigh ins are bound to add to your irrational emotional side.
The target I give to my clients of 1kg is meeting them half way. The scales are so ingrained in our culture that I don’t recommend cold turkey if they are not prepared to ditch them immediately. Perhaps one day they will like my client in the picture above, but I need to understand that it isn’t so easy for everyone. There is no point in me making demands that aren’t yet achievable to a client (SMART) so that is why I put the 1kg target in place. After all the weighing scales can be a tool in assessing progress for some people, albeit a small one.
So whatever weight loss goal you are targeting, make sure of that first 1kg and then you can start thinking about the next 1kg. Be SMART.








