I guess lots of budding authors, film makers and vloggers create content on certain blog sites and social media platforms to monetize their skills. They hone in on their skills and target audience, pay great attention to their editing, hashtags and algorithms and eventually have a product worth reading, viewing and selling.
My wife and I, on the other hand, have just spent two hours trying to get my Instagram account as admin to the new Road To Tranquility page which was set up on my wife’s account. We still have no clue on how to do it.
You see, we’re finding that we are becoming the aforementioned content creators by circumstance, not by our talent.
As small business owners who need to promote our products through exposure and without a team of media people to manage our accounts, it’s up to us to navigate our way through the digital world like The Chuckle Brothers putting up a tent.
Ah, tents. That’s a more familiar world. And, even though we will still hit the snags of setting up a glamping site in Portugal such as VISA, licencing, cost, weather conditions and language, nothing can be more difficult than syncing a bloody Instagram account!
But it makes me think, ‘why do I do it?’
Why bother setting up an account to document our adventures in setting up our business in Portugal? Why create a meditation podcast? Why write this article right now?
Well, the reason is simple really. I’m able to reach out to people like you. It allows me to communicate to like-minded people who also might have an interest in health, fitness and wellbeing. Other people might also have an interest in reading about my journey. There might be somebody who can relax to the meditation podcast. I might be able to make someone laugh. Perhaps something I do or write about might strike a chord in somebody else’s life. And for this reason, the tinterweb is fantastic.
But I can promise you one thing. I won’t be signing up to Threads!
Never Give Up PT 