An influential coach in Leeds I used to work with recently spoke about his latest challenge at a recent event he participated in and highlighted “the relentless pursuit of better.”
Despite performing well, he was left slightly disappointed that he didn’t meet his intended target for the event.
Seb Cook demands it of himself and this enthusiasm is passed on to those he coaches.

But the term “the relentless pursuit of better” hit me. This will mean something different to every individual, this is what good coaches do, we find out what our trainees need and want. And much like Seb, every good coach will have their own version of “better” that they pursue.
I still have the drive and hunger to hit PB’s in the gym, but for a few years now my version of a better me is being a good dad, husband and friend. It’s about remaining in control and not getting so angry or upset if things don’t go my way. It’s about balancing my life and remaining grounded.

But I don’t believe that any of these would be possible to achieve without the commitment, dedication and discipline that going to the gym almost every day has given me.
For others it might be a long walk each day and meeting their step count. Or it could be sticking to a yoga class a few times a week. It could be running, climbing, swimming. Whatever each individual finds that gets them excited about doing it is a way of unlocking their potential. It begins their pursuit of better.
And, of course, you don’t even need to move to do it. In recent years I’ve found meditation to be a great source of self awareness and reflection. It makes me a better person.
Seb wasn’t looking for perfection in his event. He just keeps striving for better each time. This will be a success, yet, just one event will never define it as much.
Perhaps entrepreneur Howard Getson says it perfectly when he spoke about success when he said, “Success is not about an event or an outcome. It comes from the relentless pursuit of something better.”
So whatever you do tomorrow, make it a little bit better than today. And my number one piece of advice for making that happen is to prepare. Every day from now, prepare something for tomorrow and carry it out. Start your relentless pursuit.
